About Us

At Jones Financial (Norwich) Ltd, we’re proud of our reputation for transparency and excellence.

Managing Director, Simon Jones, started his own firm in 2001 and is both a Chartered Financial Planner and a Fellow of the Personal Finance Society.  The Jones Financial advice team also includes Alison Rudd, a Chartered Financial Planner with extensive experience in advising both individuals and businesses, Sean Cashman, a diploma qualified adviser and Barry Rudd, a qualified mortgage adviser. Between all the advisers in the firm we have a combined total of over eighty years providing financial advice to clients.

We believe that financial planning is a lifelong process and take pride in helping our clients to achieve their goals so that they can make choices that suit them, whether that be in retirement, protecting assets, investing or in purchasing a home. We are committed to providing a high level of ongoing service so that our clients become part of the Jones Financial family and know we are there to help with the difficult financial decisions clients have throughout their lifetime.

With offices in central Norwich and clients throughout Norfolk and Suffolk, we provide independent advice to individuals through a personalised service that has the client at its core. We offer a free initial discussion to assess your needs and will build you a comprehensive financial portfolio to meet your strategic objectives.

If you would like to hear more about our services, please do not hesitate to get in touch and have a no-obligation chat to see how we can help improve your financial situation.


There may be a fee for the Mortgage Advice we provide. The precise amount will depend upon your circumstances but we estimate it will be £195 for normal mortgages and £500 for equity release.

‘The Financial Conduct Authority does not regulate some forms of Mortgages and Auto Enrolment’

Want to know more?

Call us for a friendly chat on 01603 763333 or email: info@jonesfinancial.co.uk